![]() ![]() This is a record-breaking quarter for the number of deals completed. According to "Global Gaming Report Q1 2022," VCs and strategics invested $3.4 billion in private companies through 287 deals in the first three months of this year. I have seen this firsthand, but the numbers also support this. The hypercasual market is increasingly attracting the attention of investors. Of course, developers can self-publish their games if they have solid experience, traffic sources and promotion opportunities. More developers realize that publisher expertise really helps, so publisher teams and demand will grow as well. They enlist many developers on their side, hoping for their further growth that they will release hits. Therefore, it’s often more profitable for developers to work with a publisher.Īlong with the wave of growth, publishers are trying to grow in every possible way. But not every team can afford to spend millions on traffic and marketing. The principle has changed, and I have witnessed how game developers these days are forced to buy traffic. Today, this is rare and more like winning the lottery. Previously, platforms worked so that a good game could make money on organic content. In addition, the promotion of a game requires considerable financial resources. It can be difficult for a single developer or indie startup to assemble such teams. To attract and keep users in the game, developers need specialists in traffic purchase, store optimization, monetization, localization, testing and support. Numerous people are involved in game publishing. Developers can get helpful information from Unity's own channels and on the Unity subreddit. ![]() For example, one of the most popular game engines is Unity, which includes a community of creators of different levels who communicate with each other and share their experiences. For such newcomers, specialized communities for development engines are growing. The simple development of a hypercasual game appeals to people who have never worked in game design or development. Lastly, there is a growing community and resources for beginners. ![]() Or developers create a video demonstrating gameplay for CTR tests in two or three days. They can develop a fully finished game in about two weeks. Typically, teams choose one of two approaches to prepare a product for testing. While more complex games take months and years to develop, hypercasual games are relatively easy to create. Very often, even experienced teams remain small-a few developers and a game designer.Īs part of a lower barrier, there is also a short development time for these types of games. But for the hypercasual market, a group of two people can be considered a good team. The development of mid-core and hardcore games requires teams of developers, designers, analysts, managers and producers. ![]()
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